Clay pricing
Clay is a paid tool — there is no permanent free plan, though a free trial or demo may be available.
What you get on the paid plan
Clay is paid-only — there is no permanent free tier. Many paid automation tools offer a time-limited trial or a live demo, so look for that on the official site to evaluate Clay before committing budget.
Is Clay worth the price?
Clay is most praised for pulls data from many sources. The most common caveat is that pricing aimed at teams. Whether it is worth paying for comes down to how central automation is to your work: use it daily and a paid plan usually pays for itself; reach for it only occasionally and you are better off starting with the trial and the cheaper alternatives below.
AI Automation pricing compared
Of the 2 comparable automation tools below, 2 offer a free or freemium plan and 0 are paid-only. Clay itself is paid, so plan to budget for it from day one. If price is your main constraint, Make and Zapier AI are worth a look first.
Clay pricing: FAQ
Is Clay free?+
Clay is a paid tool and doesn't offer a permanent free plan, though a trial may be available. See the official site for current pricing.
How much does Clay cost?+
Clay is a paid tool — there is no permanent free plan, though a free trial or demo may be available. Plans and prices change often, so confirm the latest on the official Clay pricing page before purchasing.
Does Clay offer a free trial?+
As a paid tool, Clay commonly offers a time-limited free trial or demo rather than a permanent free plan. Check the official site for the current trial length.
Is Clay cheaper than its alternatives?+
In automation, 2 of the comparable tools we list offer a free or freemium plan (including Make and Zapier AI). If lowest cost is the priority, start with those; if you specifically need what Clay does best, its paid pricing is competitive for the category.
What are cheaper alternatives to Clay?+
Browse the Clay alternatives page for similar tools in AI Automation, including free and freemium options.