Clay

Not yet reviewed · be the firstPaid

AI prospecting and data enrichment for GTM teams.

Workflow builderIntegrationsAI steps

Screenshot of the Clay website — Clay’s homepage, captured by ToolsPantry

Pricing

Verified 14 Jul 2026· source

Free

No phone number enrichment; includes Claygent AI web research with limited credits

Starter

from $54//mo

Billed annually; scales with credits up to $167/mo (higher credit levels)

Explorer/Pro

from $185//mo

Billed annually; scales with credits up to $446/mo

Enterprise

Custom

Custom actions; contact sales

Where the free tier stops: Free breaks quickly on credits and excludes phone number enrichment; scaling data enrichment forces a paid plan.

Prices as published by the vendor on the date shown. Many vendors price by region, so what you see on their site may differ. Always confirm on the source page before buying.

Information is reviewed manually, but pricing and features may change. Always verify details on the official website before purchasing.

Overview

A data enrichment and prospecting platform for go-to-market teams, pulling contact and company data from many sources and adding AI research on top. Sales and growth teams use it to build targeted lists and personalise outreach at scale.

Features

Workflow builder

Integrations

AI steps

Scheduling

Pros & cons

Pros

Pulls data from many sources
Strong for list building
AI research on prospects

Cons

Pricing aimed at teams
Takes time to set up well

Who Clay is for

Clay is built for people working with automation tools who need workflow builder, integrations, ai steps. Because it is paid-only, it suits teams ready to commit to a tool rather than experiment for free. Users most often highlight pulls data from many sources.

How Clay compares in AI Automation Tools

Within automation tools, the closest alternatives to Clay are Activepieces, Relay.app, Zapier AI — it is worth comparing them side by side on price and the specific features you need before deciding.

Clay pricing

Clay is a paid tool — there is no permanent free plan, though a free trial or demo may be available. See the full Clay pricing breakdown →

Clay FAQ

Is Clay worth it?

Clay is most often praised for pulls data from many sources. The main trade-off is that pricing aimed at teams. For most automation tools needs it is a credible choice — trial it against one or two alternatives before you commit. ToolsPantry does not yet carry user reviews for this tool.

Is Clay free?

Clay is a paid tool — there is no permanent free plan, though a free trial or demo may be available.

What are the downsides of Clay?

The most commonly noted drawbacks are: Pricing aimed at teams; Takes time to set up well. None are dealbreakers for everyone, but weigh them against your specific workflow.

What are the best alternatives to Clay?

Strong alternatives in automation tools include Activepieces, Relay.app, Zapier AI, Zapier. See the full ranked list on the Clay alternatives page.

The verdict

Clay is a automation tools option, best known for pulls data from many sources. The main trade-off is that pricing aimed at teams. Try the demo or trial first and compare it against the alternatives below before committing.

Listing manually reviewed by ToolsPantry editors. · Read all reviewsReport an inaccuracy

For the tool owner

Embed a badge

Show visitors Clay is on ToolsPantry. Paste this into your site — it links back here. About badges →

<a href="https://toolspantry.com/tools/clay" target="_blank" rel="noopener">
  <img src="https://toolspantry.com/tools/clay/badge" alt="Clay on ToolsPantry" width="252" height="60" />
</a>

Similar tools