Apollo pricing
Apollo offers a free plan with paid upgrades. You can start for free and pay only when you need higher limits, advanced features or team seats.
What you get on the free vs paid plan
Apollo's free plan lets you use prospecting and email without paying. Paid plans typically unlock higher usage limits, advanced capabilities and team or collaboration features — the things you tend to hit once the tool becomes part of your daily workflow. That makes the free tier a genuine way to evaluate Apollo before you spend anything.
Is Apollo worth the price?
Apollo is most praised for large built-in contact database. The most common caveat is that data accuracy can vary. Whether it is worth paying for comes down to how central sales tools is to your work: use it daily and a paid plan usually pays for itself; reach for it only occasionally and you are better off starting with the free tier and the cheaper alternatives below.
AI Sales Tools pricing compared
Of the 5 comparable sales tools tools below, 1 offer a free or freemium plan and 4 are paid-only. Apollo itself is freemium, so you can start without a credit card. If price is your main constraint, Lavender are worth a look first.
| Tool | Pricing | Cheapest paid | |
|---|---|---|---|
| Lemlist | Paid | €55 | Pricing → |
| Outreach | Paid | $Infinity | Pricing → |
| Clari | Paid | $Infinity | Pricing → |
| Lavender | Freemium | $Infinity | Pricing → |
| Gong | Paid | $Infinity | Pricing → |
Apollo pricing: FAQ
Is Apollo free?+
Apollo has a free tier, so you can try it without paying. Some advanced features may require a paid plan — check the official site for current limits.
How much does Apollo cost?+
Apollo offers a free plan with paid upgrades. You can start for free and pay only when you need higher limits, advanced features or team seats. Plans and prices change often, so confirm the latest on the official Apollo pricing page before purchasing.
Does Apollo offer a free trial?+
Apollo has a free tier, so a separate trial is usually unnecessary — you can start using it at no cost today.
Is Apollo cheaper than its alternatives?+
In sales tools, 1 of the comparable tools we list offer a free or freemium plan (including Lavender). If lowest cost is the priority, start with those; if you specifically need what Apollo does best, its freemium pricing is competitive for the category.
What are cheaper alternatives to Apollo?+
Browse the Apollo alternatives page for similar tools in AI Sales Tools, including free and freemium options.