AI CRM pricing compared
What 3 ai crm tools actually cost — free tiers, the cheapest paid plan, and where each free plan runs out. Each figure is taken from the vendor’s own pricing page and dated, so you can see when we last checked.
| Tool | Free tier | Cheapest paid plan | Verified |
|---|---|---|---|
| Folk | No | $24/member/month · Standard | 14 Jul 2026 |
| Attio | Yes | $85/user/mo · Paid tier 1 (name not shown on page) | 14 Jul 2026 |
| HubSpot AI | Yes | ₹4,170/mo · Starter | 14 Jul 2026 |
Prices are as published by each vendor and may be region-specific — many vendors price by country. Confirm on the vendor’s page before buying.
Sorted cheapest paid plan first. A “free tier” means there is a genuinely free plan — tap through to any tool to see the full tier breakdown and exactly where the free plan stops. We list no fabricated prices: where a vendor only quotes “contact sales” we say so.
What drives ai crm pricing
This is per-seat software, and the price you see is per user per month, which means total cost multiplies by headcount fast. Attio runs $85 to $595 per user monthly at list, with a roughly 18% cut for annual billing, and Folk sits lower at $24 to $80 per member. The AI features are usually folded into the seat price rather than metered separately, so you pay for the tier, not for usage. Two things inflate the real bill beyond the sticker. First, the jump between tiers buys objects, automations, and permissions your whole team inherits, so a single power user can force everyone onto a higher per-seat plan. Second, HubSpot exposes the enterprise-CRM tax: on top of monthly seat fees it charges large one-time onboarding fees and steep per-additional-seat rates, so the advertised entry price bears little relation to a real deployment cost across a sales team.
How to choose on price
Multiply by your seat count before you react to any headline, because per-user pricing that looks modest at $24 becomes serious at 20 members, and the gap between Folk's $24 and Attio's $85 compounds every month across the team. Buy the tier the majority needs, not the tier one person wants: if only your ops lead needs custom objects or advanced automation, look for a plan that grants it without pushing all seats up a bracket. The false economy is anchoring on the entry price of an enterprise CRM like HubSpot, where one-time onboarding fees and per-additional-seat charges dwarf the base plan and only surface during procurement. Take annual billing only once your team size is stable, since the roughly 18% discount is wasted if you churn seats. Free tiers here (Attio's, HubSpot's two-user free CRM) are real starting points for very small teams but hit seat and feature limits quickly as you grow.
AI CRM pricing FAQ
Is CRM AI billed separately or included in the seat price?
Almost always included in the per-seat tier rather than metered. Attio and Folk fold AI features into their user pricing, so you are choosing a plan level, not buying AI credits on top. This makes total cost a function of seat count and tier, which is easier to predict than usage-metered tools but means upgrading for one AI feature raises every seat's price.
Why does one advanced feature raise the whole team's cost?
Because tiers are per seat and features gate at the plan level. If a single user needs custom objects, deals, or advanced permissions, in Attio or Folk you may have to move the entire team to the higher per-user bracket. The right move is to check whether the feature can be unlocked for some seats, or whether it forces a blanket upgrade across everyone.
What hidden costs come with an enterprise CRM like HubSpot?
Beyond the monthly seat fee, HubSpot layers large one-time onboarding charges and separate per-additional-seat rates that the advertised price omits. A real Professional or Enterprise deployment costs far more than the headline once onboarding and extra core seats are added, so always price the full rollout, not the entry tier, during evaluation.
Is annual billing worth it for a CRM?
Only when your headcount is steady. Attio's annual pricing saves roughly 18% per seat, but because you commit per user for a year, adding or removing team members mid-term erodes the discount. Lock in annual once your team size has stabilized; if you are hiring or churning seats, monthly flexibility usually outweighs the saving.
See the full breakdown
Open any tool for its complete pricing tiers, free-tier limits, screenshot and honest review.