Frase

Not yet reviewed · be the firstFreemium

Research, write and optimise SEO content with AI.

SERP researchBriefsOptimisation

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Pricing

Verified 14 Jul 2026· source

Starter

$39/mo

Billed yearly ($49/mo month-to-month); stops at monthly limits

Professional

$103/mo

Billed yearly ($129/mo monthly); 3 seats, 5 sites, extra seats $29/mo

Scale

$239/mo

Billed yearly ($299/mo monthly); 5 seats, up to 10 domains, extra seats $29/mo

Enterprise

Custom

White-label, branded client portal, custom domain/API, 2 years history

Where the free tier stops: No free plan; 7-day free trial (no credit card). Starter simply stops at its monthly limits.

Prices as published by the vendor on the date shown. Many vendors price by region, so what you see on their site may differ. Always confirm on the source page before buying.

CompanyFrase.io

Information is reviewed manually, but pricing and features may change. Always verify details on the official website before purchasing.

Overview

Combines SERP research, AI writing and on-page optimisation so you can brief, draft and refine content in one place. It is handy for content marketers who want to compress the research-to-draft cycle without switching between several services.

Features

SERP research

Briefs

Optimisation

API access

Pros & cons

Pros

Research and writing combined
Speeds up content briefs
Built-in optimisation scoring

Cons

AI drafts need editing
Interface can feel cluttered

Who Frase is for

Frase is built for people working with seo tools who need serp research, briefs, optimisation. Its free plan makes it easy to evaluate before paying, which suits both individuals and growing teams. Users most often highlight research and writing combined.

How Frase compares in AI SEO Tools

Within seo tools, the closest alternatives to Frase are Ahrefs, Clearscope, Semrush — it is worth comparing them side by side on price and the specific features you need before deciding.

Frase pricing

Frase offers a free plan with paid upgrades. You can start for free and pay only when you need higher limits, advanced features or team seats. See the full Frase pricing breakdown →

Frase FAQ

Is Frase worth it?

Frase is most often praised for research and writing combined. The main trade-off is that ai drafts need editing. For most seo tools needs it is a credible choice — trial it against one or two alternatives before you commit. ToolsPantry does not yet carry user reviews for this tool.

Is Frase free?

Frase offers a free plan with paid upgrades. You can start for free and pay only when you need higher limits, advanced features or team seats.

What are the downsides of Frase?

The most commonly noted drawbacks are: AI drafts need editing; Interface can feel cluttered. None are dealbreakers for everyone, but weigh them against your specific workflow.

What are the best alternatives to Frase?

Strong alternatives in seo tools include Ahrefs, Clearscope, Semrush, Alli AI. See the full ranked list on the Frase alternatives page.

The verdict

Frase is a seo tools option, best known for research and writing combined. The main trade-off is that ai drafts need editing. Start on the free plan and compare it against the alternatives below before committing.

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