AI Website Builder pricing compared
What 5 ai website builder tools actually cost — free tiers, the cheapest paid plan, and where each free plan runs out. Each figure is taken from the vendor’s own pricing page and dated, so you can see when we last checked.
| Tool | Free tier | Cheapest paid plan | Verified |
|---|---|---|---|
| 10Web | No | $10//mo per website · Personal ($10/mo) | 14 Jul 2026 |
| Durable | Yes | $22/m · Starter | 14 Jul 2026 |
| Hostinger AI Builder | No | $143.52/48-month upfront · Plan 1 | 14 Jul 2026 |
| Wix AI | Yes | ₹250/mo · Light | 14 Jul 2026 |
| Wix | Yes | ₹250/mo · Light | 14 Jul 2026 |
Prices are as published by each vendor and may be region-specific — many vendors price by country. Confirm on the vendor’s page before buying.
Sorted cheapest paid plan first. A “free tier” means there is a genuinely free plan — tap through to any tool to see the full tier breakdown and exactly where the free plan stops. We list no fabricated prices: where a vendor only quotes “contact sales” we say so.
What drives ai website builder pricing
Three things set the price of an AI site builder: the number of sites you run, the AI generation limits on each, and the billing-term game. Most plans are per website, so 10Web charges $10-$23 a month per site with monthly page caps of 100 to 300, and Wix bills per site across its tiers, meaning agencies running many sites multiply the base fast. AI generation is the second lever: Durable gates images at 50 a month on Starter and 500 on Business, and 10Web caps pages generated. The third and sharpest is the term-versus-renewal gap: Hostinger's headline price demands 48 months paid upfront and then renews far higher, at $10.99-$25.99 a month, so the cheap introductory rate is a multi-year commitment, not a monthly one. Free tiers exist but strip essentials, as Durable and Wix free plans block custom domains and add vendor branding, making them demos rather than a publishable site.
How to choose on price
Count your sites first, because per-website pricing means every extra domain repeats the base cost. A single business site fits one plan; an agency or portfolio should weigh 10Web's per-site rate of $10-$23 against its per-site discounts at higher tiers, since managing ten sites at the entry price is rarely optimal. Read the renewal, not the headline: Hostinger's low 48-month upfront rate hides a much higher renewal, so compare the true multi-year cost, not the introductory monthly figure. Check the generation caps against your build, since Durable's 50-image Starter is thin for an image-heavy site and 10Web's page limits bind content-heavy builds. Free plans are demos: they block custom domains and stamp vendor branding, so any real business site needs paid. The false economy is a cheap first term that renews at double, or an entry plan whose page or image cap forces an upgrade within weeks.
AI Website Builder pricing FAQ
Why is website-builder pricing quoted per website?
Because each site is a separate hosted product with its own domain, resources, and generation limits. 10Web charges $10-$23 a month per website and Wix bills per site, so if you run several, the base price multiplies. Agencies should look for per-site discounts at higher tiers rather than stacking entry plans.
What is the catch with Hostinger's low price?
The term. Hostinger's headline rate requires paying 48 months upfront and then renews much higher, at $10.99-$25.99 a month depending on plan. The introductory figure is a multi-year commitment, so calculate the total upfront cost and the post-renewal rate before treating it as cheap.
What do the AI generation caps actually limit?
How much the builder produces for you. Durable caps images at 50 a month on Starter and 500 on Business, and 10Web caps generated pages at 100 to 300 a month. An image- or content-heavy site hits these limits quickly, so match the cap to how large and media-rich your site will be, not just its page count today.
Can I publish a real site on a free plan?
Not really. Durable's and Wix's free tiers block custom domain connection and add vendor branding or ads, which makes them fine for testing the builder but unsuitable for a business site. Publishing under your own domain requires a paid plan on every tool here.
See the full breakdown
Open any tool for its complete pricing tiers, free-tier limits, screenshot and honest review.